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"DOOR-IN-DOOR" Lacks Acquired Distinctiveness for Electric Refrigerators, Says TTAB

The Board affirmed a refusal to register the proposed mark DOOR-IN-DOOR for electric refrigerators, on the ground of mere descriptiveness (and lack of acquired distinctiveness). Applicant LG conceded that the term is merely descriptive but pointed to its more than five years of use of the term and to its now-cancelled Registration for DID DOOR-IN-DOOR. In re LG Electronics Inc., Serial No. 88055289 (August 26, 2020) [not precedential] (Opinion by Judge Christopher Larkin). Trademark Rule 2.41(a) provides that an applicant?s ?ownership of one or more active prior registrations on the Principal Register . . . of the same mark may be accepted as prima facie evidence of distinctiveness if the goods or services are sufficiently similar to the goods and services in the application...continue to full post

Full post as published by The TTABlog on September 23, 2020 (boomark / email).