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Intellectual Property Law

: Current Trends in Copyright, Trademark & Entertainment Law

Ambush Marketing ? Sochi Olympics 2014

By ipandentertainmentlaw

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Ambush marketing, the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Here’s a round-up of news stories worth a read: American Apparel Strikes Marketing Gold – The company released a line of […] read more

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Full post as published by Current Trends in Copyright, Trademark & Entertainment Law on February 10, 2014 (boomark / email).

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