Legal Commentary

The story could have ended there. As many know by now, it didn't. As Apodaca rolled down a hill, he casually turned on his TikTok account, @420doggface208, and created a video that would make a cultural sensation of his fairly prosaic, if resourceful, commute to work. "When I heard 'Dreams,' that's when I figured, 'OK, this is it,' " said Apodaca, a 37-year-old father of two. After the video took off, that 1977 hit single, "Dreams" by Fleetwood Mac, catapulted back on the charts, tripling in sales. The band also reported its best week ever on streaming.... In its first hour on TikTok, the video gathered some 100,000 views. It now has more than 35 million. It has been crowned with meme status. According to figures from TikTok, 134,000 tribute videos have been made, inspired by Apodaca, totaling almost a half-billion views. The lieutenant governor of Montana, Mike Cooney, did a tribute, as did comedian Jimmy Fallon ? and endless others....

From "TikTok Sensation: Meet The Idaho Potato Worker Who Sent Fleetwood Mac Sales Soaring."