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Legal Marketing & PR

: Real Lawyers : Have Blogs

Law blogs solely for SEO & search engine rankings?

By Kevin OKeefe

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Read that in a comment from Ben Glass to a recent post of mine. '[T]he ONLY reason, in my view, to blog, have a website, etc. is to get your site positioned well in the search engines.' That's nuts. I'm not sure Ben honestly believes that. If there's lawyers and legal marketing professionals who honestly believe blogs are only for search engine rankings, I expect they're the ones who previously believed the only way a lawyer could get new clients was through large yellow page ads and other advertising. You know, the biggest and gaudiest ad with call the 1 800 lawyer thing. They believe Google is replacing the yellow pages for people selecting a lawyer. God forbid you're not at the top of search engine results page of Google when someone searches your town and the type of lawyer you are...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 09, 2008 (boomark / email).

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