International Law

Graham said the simplest approach was for companies to send a traditional paper mailshot. "There?s far less red tape involved than if you decide to send an electronic mailshot, and less scope for getting things wrong. Generally you?re free to mailshot whoever you like, but if someone asks you to delete their details from your mailing list, you must do so immediately."

"The main message is that you can?t send unsolicited electronic marketing such as emails to anyone unless they have given you their permission ? and don?t cut corners by buying lists from third parties without checking they?re legitimate.

"There are some exceptions, such as if you have collected the person?s contact details during the course of a sale or negotiations, and if the information you want to send them only relates to similar products or services. You must also give them the chance to opt out of receiving marketing material from you every time you contact them, and tell them who you are, providing a contact address."

Full post as published by Solicitors – Telford - Shropshire - UK - Legal News on September 28, 2007 (boomark / email).