International Law

Confessions of a Serial Entrepreneur

From Fortune 2004, Skorman talking about the beginning of Elephant Pharmacy,

"Stuart Skorman has a penchant for sitting on the floor during meetings, contorting his frame like a yogi, and uncapping his black felt-tip pen to scrawl his latest spark of insight onto a wrinkled piece of scratch paper.

Between founding companies--four so far--he has ridden his bike cross-country and spent a year and a half swimming with dolphins. He has meditated in monasteries and traded commodities.

For two years Skorman even played professional poker. "You had to make decisions in seconds," says Skorman, 55, with a smile. "If you hesitated for a moment, your opponent knew exactly what you had. You had already lost."

Three years later, Skorman talks about both Elephant and going broke in the prescription business.

"Skorman's strategy--now carried over to Elephant--was to sell not just products but information.

Customers could read film reviews and find movies grouped not only by genre but also by theme and director."

Full post as published by Misleading Advertising Law on April 10, 2008 (boomark / email).