Legal Marketing & PR

A Year's Worth of Marketing

By Michelle Golden

Gainer Donnelly & Desroches is a CPA firm in Houston that is decidedly different from other firms.

While Sam Gainer and his wife, Norma, travel the world, Sam captures dynamic people and scenes through his camera lens.

For years, Sam's photos have graced the office walls and he's shared his art with clients. A tradition that began with featuring a photo on the firm's holiday card grew into production of an exquisite calendar.

Each calendar has a theme. This year's theme is "Castles & Palaces of the World."

The first year Gainer Donnelly & Desroches made the calendar for their clients, they printed 3000. Demand has grown and requests come in from all over. The firm printed over 10,000 of the 2008 calendars! Sam has recently been approached by Houston Museum of Natural Science regarding an exhibit related to the theme of his 2006 calendar, "Natural Wonders of the World."

The current Houston Business Journal contains a story about these calendars (account needed to view full article) mentioning a debate the firm faced about whether or not to spoil the photos by punching a hanging hole in the calendar. A number of people like to frame their favorite pictures.

To solve the dilemma, the firm has provided downloadable, high-resolution versions of the 2008 featured photos right on their lovely, new website. Desktop sized images are also offered. All smartly branded with the firm's logo!

Brilliant. And beautiful. My desktop features November's castle.

So, great talent and uniqueness provide a huge differentiating factor. Who says personal interests and business can't mix?

By the way, their sleek new website is pretty nice. I love the ever-so-subtle movement they've included in the way they use still photos...see the office tour.

Hmmm, I wonder if Sam was the photographer??

Full post as published by Golden Practices on January 15, 2008 (boomark / email).