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Legal Marketing & PR

: Real Lawyers : Have Blogs

Can you use Blogger for your firm's law blog?

By Kevin OKeefe

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Walking down the marble floored hallway past beautiful artwork into a conference room in a prestigious San Francisco law firm, the firm's marketing director said the managing partner was inclined to use Blogger, Google's free blog service, for the firm's blogs. I had been invited down to advise on the use of blogs. Told her I was pretty shocked as the last picture I passed had to cost more than the firm would spend in the next 4 years by using a professional service for the firm's blogs. And by saving a few bucks the firm was putting the reputation they work to uphold at risk. Why not Blogger? One big reason is this

Full post as published by Real Lawyers : Have Blogs on April 27, 2008 (boomark / email).

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