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: The Mac LawyerArticle Discusses Increased Mac Use by Businesses
By Ben Stevens
A couple of weeks ago, I posted an article about IBM allowing some of its employees to begin using Macs. Last week, BusinessWeek published an article about how other businesses are beginning to move to Macs. The companies mentioned in the article include not only IBM, but also Google and Cisco.
The author mentions that Apple really doesn't make an effort to target businesses, choosing instead to focus on consumers and schools. Instead, it is the employees themselves that are clamoring for the ability to use Macs at work, just as they use Macs at home and iPods and iPhones everywhere. One CIO said "Steve Jobs doesn't need a sales force because he already has one: employees like the ones in my company."
The article is an interesting read, and it''s great to see other businesses realizing (just like many attorneys) the many benefits that Macs offer. There is also an accompanying podcast by John Byrne that takes a look inside the making of this story. You can access the podcast by clicking HERE.
Source: "The Mac in the Gray Flannel Suit" by Peter Burrows, published at BusinessWeek.
Full post as published by The Mac Lawyer on May 05, 2008 (boomark / email).
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