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Legal Marketing & PR

: Real Lawyers : Have Blogs

Lawyer marketing with Twitter has arrived

By Kevin OKeefe

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Lawyers using Twitter for marketing? Yes, it's true. This micro blogging tool with posts or 'tweets' limited to 140 characters, which I was afraid to admit in public that I used, is generating some discussion among legal marketing professionals. First, Twitter broke into a legal marketing listserv discussion last week. 'What is it? Does anyone see any value to using it?' Then today, legal Internet marketing expert, Steve Matthews, comes out with an excellent intro to Twitter for lawyer marketing, including 7 steps for test driving Twitter. Don't expect Twitter to take the legal industry by storm yet, but take note of what Steve says you ought to now. ...Politicians in the current US election are levering it, news outlets like CNN & Canada?s CBC are offering headlines that can be mixed into your reading stream, and companies like Southwest airlines are using it to interact with customers & take feedback...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 06, 2008 (boomark / email).