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Intellectual Property Law

: The Trade Secrets Vault

The final Intellectual Property show in the 13 part Summit TV series hosts Jeremy Sampson from Interbrand and Alan Lewis from Adams & Adams Attorneys on how to measure the value of intellectual property

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- Click here to listen to the interview It?s on a comparative benchmarking basis. That is somewhat difficult to do with patents and trade secrets and the like - because people don?t expose or disclose what they?ve paid or bought if there?s an assignment, or the licence fee if there?s a licence. One methodology is as I said is the market approach, there is the royalty or the punitive royalty income stream approach where you turn around and say ?if I was a patentee, how much would I charge you as a prospective licensee, and how much would you be prepared to pay to use my rights?? You could base it on the cost approach - how much was invested to get that technology?

Full post as published by The Trade Secrets Vault on May 08, 2008 (boomark / email).

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