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Practice Management
: More Partner IncomeThe Science Behind Pricing
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The April 2008 Scientific American contains an article titled Why Things Cost $19.95: What Are The Psychological "Rules" Of Bartering? (hat tip: Matthew Homann, in his blog the [non]billable hour). The article explains the effects that initial pricing has on a potential buyer based on a series of tests. The results found:
people ...Full post as published by More Partner Income on May 12, 2008 (boomark / email).
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