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Legal Research

: Lex Scripta

Incredible Shrinking Law Firm Names

By Dallas Association of Law Librarians

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I saw this on the Houston Chronicle site and thought it was interesting.May 26, 2008, 8:22PMSome law firms cut names down to sizeSome law firms cut their names down to sizeBy Mary FloodCopyright 2008 Houston Chronicle To Cher, Madonna, Oprah and Prince add Howrey, Skadden, Sutherland and Winstead. It?s part of a new branding trend for law firms ? to go by only one name. When a law firm brands itself, it?s generally fantastic for the person answering the phone, hard on the tech team and really ro read more

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Full post as published by Lex Scripta on May 27, 2008 (boomark / email).

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