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Sophisticated Purchasers, Differences in Financial Services Lead TTAB to Reverse 2(d) Refusal of "BRIDGER CAPITAL" over "BRIDGER COMMERCIAL FUNDING"

By John L. Welch

"Notwithstanding the similarities between the marks, the significant differences between the nature of the services [together with] the high level of sophistication of purchasers tip the scales in favor of a finding of no likelihood of confusion." That's the reason the Board reversed a Section 2(d) refusal of the mark BRIDGER CAPITAL for "hedge fund services for high-net-worth investors" [CAPITAL disclaimed]. The Board found the mark not likely to cause confusion with the registered mark BRIDGER COMMERCIAL FUNDING for commercial lending services for the commercial mortgage and financial asset management industries" [COMMERCIAL FUNDING disclaimed]. In re Bridger Management, LLC, Serial No. 785516349 (December 28, 2007) [not precedential].Jim BridgerThe Board noted that the cited mark is registered on the Supplemental Register, leading Applicant to claim that BRIDGER is merely descriptive of "bridge loans" offered through commercial lending services...continue to full post

Full post as published by The TTABlog on January 08, 2008 (boomark / email).