Bankruptcy

Cheerwine Coming Back To Atlanta

By Scott Riddle

Obviously not bankruptcy related, but former North Carolinians will be interested in Cheerwine coming back to Atlanta (the article incorrectly says it is making its debut - it was sold in Atlanta grocery stores a few years ago).

Tar Heels, rejoice! Cheerwine, one of our state's indigenous delicacies, is now available in the ATL."Our first ship date to Atlanta was early to mid-May. It's now starting to appear on shelves," said Tom Barbitta, vice president of marketing for the Salisbury, N.C.-based company. "We're thrilled we're going to be moving into Atlanta."

Even though this is Coca-Cola's back yard, the brand's hoping Atlantans will be thrilled right back at welcoming the cherry-flavored soft drink into their midst. Founded in 1917 and still family-owned, the brand has a quirky, devoted following. Nothing bonds two Cackalacky transplants like a cold Cheerwine — especially one cracked open next to a barbecue sandwich with vinegar-based sauce and slaw on top. And road trips north often involve a stop to stock up.
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Barbitta, who's a New Yorker but sounds pleasant enough nonetheless, says the nectar of the Old North State is being stocked in metro Atlanta Wal-mart, Kroger, Publix, Ingles, and Food Lion stores, with plans to roll out in smaller convenience stores next. Cheerwine is available in 20 states, including California but mostly east of the Mississippi, Barbitta said.

 

Full post as published by Georgia Bankruptcy Blog on June 09, 2008 (boomark / email).