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"SLURP-EZE" for Pet Bowls Confusingly Similar to "SLURPEE" for Frozen Drinks, Says TTAB

The TTAB put the kibosh on Applicant Mark D. Morrison's attempt to register the mark SLURP-EZE for "dog bowls, cat bowls, ferret bowls," finding the mark likeliy to cause confusion with 7-Eleven's registered SLURPEE and various SLURP marks for frozen confections and soft drinks, plastic beverage containers, clothing, candy, and bubble gum. This was something of a comeback for 7-Eleven, who about one year ago lost an opposition to registration of the mark GULPY for "portable animal water dishes and animal water containers sold empty." (TTABlogged here). 7-Eleven, Inc. v. Morrison , Opposition No. 91154687 (June 2, 2008) [not precedential].You probably already guessed that the strength of the SLURPEE mark played an important role in the outcome of the case...continue to full post

Full post as published by The TTABlog on June 11, 2008 (boomark / email).