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International Law

: Misleading Advertising Law

Proof of that We are all Dumb Investors

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Plot of S&P Composite Real Price Index, Earnings, Dividends, and Interest Rates using data from irrationalexuberance.com/shiller_downloads/ie_data.

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In 2006, Joel Greenblatt wrote a book with a "magic formula" about how to beat the stock market. Not content to simply provide a neat exercise into fast and frugal decision rules for investing, Greenblatt set up a website to allow people to use his magic formula. His website is now as popular as bizop,ca. That is a very bad thing: bizop.ca can help you save your franchise fee, but Greenblatt can help you make money. How is it even a choice?
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Full post as published by Misleading Advertising Law on June 16, 2008 (boomark / email).

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