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Is Identity Theft Service a Good Service?

Ed Dickson, at Fraud, Phishing, and Financial Misdeeds, reports that Tom Fragala, at MyTruston, was awarded a 2008 Product Innovation Award from Network Products Guide

"Truston's innovative SaaS platform offers an organized approach to getting a stolen identity back and keeping it safe.

myTruston is the only ID theft product that does not require sensitive data, is the only SaaS product in the space, supports virtually all fraud types, has unlimited content extensibility, is built on a patent-pending task management engine and allows for seamless integration with partner's web sites."

Truston is a platform that allows the individual to protect themselves and recover from identity theft without handing over their personal and financial information. Many of their competitors maintain this information in databases, which seem to be compromised, frequently.

Good for Tom, but I honestly find this whole area massively confusing.

Am I the only one who doesn't get this industry?

Related articles

• B.C. man victim of title fraud [via Zemanta]
• Reports examine causes, victims of data breaches [via Zemanta]
• Having Your ID Stolen Leads to Job Loss, Prosecution [via Zemanta]

Full post as published by Misleading Advertising Law on June 24, 2008 (boomark / email).