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Solo Practice

: Build A Solo Practice, LLC

"Tip of the Week" - Designing A Logo? Create A Contest

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Many solo practitioners are looking for a distinctive design to be part of their branding package and marketing message. That killer logo. Where to look?  What to do?

Create a contest.  There are numerous companies which freelance artists, graphic and website designers register with to get their name out their and build reputation and get some quick cash. One of those sites is 99designs.

It's quite easy. With 99designs you pay a flat fee of $39.95 to run the contest.  Then you let the designers know the value of the project to you.  You can peruse the site to determine the norms for what you are asking, logo, website banner, letterhead, business cards. Then freelancers registered with the company submit their work based upon the information you provide, the more detailed the better.

Work with the designers.  The more you interact, critique and guide, the better the result for you.  Ultimately, if you like the end product you pick a winner.

Another fun way to engage you readers in the process is to then put the winning designs (let's say you have a few) on your site or in any social media group you participate in and ask your readers, friends, followers to vote through commentary.

Has anywone used one of these services before?  Did you like the results?

Full post as published by Build A Solo Practice, LLC on August 10, 2008 (boomark / email).

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