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Legal Commentary

: LawPundit

The Million Dollar Blawg : Calculate the Value of Your Weblog with Dane Carlson's Business Opportunities Blog Worth Calculator

By Andis Kaulins

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Dane Carlson's Business Opportunities Weblog has a blog valuation service - the Blog Worth Calculator - whereby you merely plug in the respective URL and it calculates the value of almost any blog based on "Data from Technorati and inspired by research from Tristan Louis. Photo CC by Cmiper." The valuation is made on a "link to dollar ratio" based on Louis Tristan's Doing the numbers on the AOL-WeblogsInc deal.

We now apply the Blog Worth Calculator to a specific selection of blogs on the Internet.

The Million Dollar Blawg
is a near tossup between the Volokh Conspiracy, valued (today) at $1,300,135.62
and the Lessig Blog, valued at $1,243,681.62.

The Wall Street Journal Online Law Blog is stretching toward the million threshhold value at $885,763.26 while Balkinization trails at $732,208.38 followed by Instapundit at a value of $597,283.32.

But these are mere valuation lightweights compared to popular political, technological or homespun mass media blogs such as these below (values are subject to change, day to day):

Business Opportunities Weblog - $2,832,297.18 (this amount conflicts with blog's own widget)
Gawker - $3,929,762.94
Official Google Blog - $4,713,909.00
Seth Godin - $4,802,541.78
Gigazine ?????? ???????LAN???????FON?????????????????????? - $5,516,120.34
Smashing Magazine - $5,686,046.88
Daily Kos - $5,757,178.92
ReadWriteWeb - $5,963,236.02
Mashable - $6,204,294.60
icanhascheezburger - $6,672,298.26
Ars Technica - $8,185,830.00
Lifehacker - $8,918,602.92
Tech Crunch - $12,785,701.92
Engadget - $11,516,616.00
and, the champion under all blogs,
The Huffington Post - $15,457,669.74

- at least we were unable to find any blog that was valued higher than that:
update, unless one values the worth of Bloglines - $27,878,678.82,
but that is not really a pure blog but rather a blog service)

- using the Blog Worth Calculator, we could not, however, get values for sites like e.g. Gizmodo, Boing Boing, NYT Caucus Blog)

More on this topic at Susan Gunelius, Have You Calculated Your Blog's Worth?

Full post as published by LawPundit on August 12, 2008 (boomark / email).

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