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Legal Marketing & PR

: Real Lawyers : Have Blogs

FindLaw gaming Google, and possibly scamming lawyer customers?

By Kevin OKeefe

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FindLaw appears to have been caught gaming Google buy selling links to lawyer websites and, in the words of one blogger, possibly scamming their lawyer customers. And, as of Friday evening, it appears Google has already taken steps to penalize FindLaw. Though there's not much coverage yet on the legal blogosphere, FindLaw's conduct has sure generated emails and phone calls to me. I suspect we'll see blog discussion in the coming days, along with FindLaw's response. SEO basics to understand the severity of FindLaw conduct One of the ways Google determines where a given site will rank for a specific search is the number and quality of inbound links to a website. The theory is that very interesting pages will be linked to by many other websites and blogs...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 17, 2008 (boomark / email).

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