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FindLaw SEO misconduct : Suggested course of conduct

By Kevin OKeefe

There's little question in my mind that FindLaw's selling links to law firms in violation of Google's webmaster guidelines was a big mistake. Not only may FindLaw be liable to law firms for the millions of dollars paid by law firms to FindLaw for these spam links, but FindLaw and its parent company, Thomson Reuters, has damaged its reputation and brand in the eyes of lawyers and the search community, including Google, for years to come. Dad always said there's a right way and a wrong way to handle everything. FindLaw needs to do the right thing and to do it now. Here's the right thing to do: Acknowledge immediately to your lawyer customers who bought the spam links and the legal community as a whole that 'FindLaw, a Thomson Reuters business,' acted wrongly and in violation of Google's webmaster rules...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 19, 2008 (boomark / email).