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Intellectual Property Law

: IMPACT

Christmas day e-commerce bonanza

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710597_money_under_the_mouse_1 25 December 2007 was the day when the British collectively said thanks for the presents, and promptly went online to buy more stuff. The Telegraph reports than 1 person in 13 in the UK bought something online on Christmas day. The total Christmas Day online spend in the UK was a whopping £84 million, by 4.4 million consumers.

In terms of general internet usage, the Independent carried a prediction that two-thirds of Brits would log on during the day.

Readers will be delighted to learn that IMPACT was not left out of all this Christmas Day activity. Our trust stats report that a glorious 58 people viewed the site. Whilst this figure falls slightly short of the number watching the Queen's Speech on Youtube (how web 2.0 of them), we don't think it's too bad considering that the blog was closed for the season.

Full post as published by IMPACT on December 31, 2007 (boomark / email).

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