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TTAB Quickly Affirms Mere Descriptiveness Refusal of "7SECONDS" for Hair Detangler

Continuing with our "Would you have appealed?" series of decisions, consider if you will the attempt by Unite Eurotherapy to register the mark 7SECONDS for "hair detangler." The Board affirmed a Section 2(e)(1) refusal to register, finding the mark merely descriptive of the goods. In re Unite Eurotherapy, Inc., Serial No. 78936716 (August 20, 2008) [not precedential].Examining Attorney Evelyn W. Bradley contended that 7SECONDS is merely descriptive of a "significant aspect of applicant?s product, namely, that it detangles hair in 7 seconds." She submitted website evidence showing hair detanglers and referring to the number of seconds for which the stuff should remain on the user's hair.Applicant argued, of course, that the mark is at most suggestive of the goods, lamely contending that prospective purchasers "would have no idea what 7SECONDS refers to...continue to full post

Full post as published by The TTABlog on September 04, 2008 (boomark / email).