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Legal Marketing & PR

: Jonathan's Web Marketing Blog

Pay-Per-Click Advertising In Web Marketing

By Jonathan Fashbaugh

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I talk to a lot of clients that have heard of, or are currently engaged in, pay-per-click advertising, usually on Google, and they want to know what to do with it. What role should pay-per-click (PPC) advertising play in web marketing? Most people don't click on pay-per-click ads. Either they know that they're advertisements and therefore don't trust them, or they are just accustomed to clicking

Full post as published by Jonathan's Web Marketing Blog on October 21, 2008 (boomark / email).

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