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: New York Supreme Court Criminal Term Library

Online Promotion of User Generated Content : Balancing the Sponsor's Rights Against Risks

By David Badertscher, PLL

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<p><font size="2"><strong>Source: </strong><em>Lexology, </em>November 3, 2008.</font></p> <p><a href="http://www.lexology.com/r.ashx?i=1307670&l=6KSXB61" target="_blank"><strong><font color="#3e3d40" size="2">User generated content promotions: balancing the sponsor's rights against risks</font></strong></a><br/><font size="2"><font color="#aea400"><span class="firm"><strong>Sheppard Mullin Richter & Hampton LLP</strong></span><br/></font>"User generated content ('UGC') has quickly come to dominate the current landscape of online promotions and marketing initiatives." </font></p>

Full post as published by New York Supreme Court Criminal Term Library on November 03, 2008 (boomark / email).

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