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Practice Management

: What About Clients?

A client's costs: your problem, too.

By Dan Hull

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"Rule Eight: Think Like the Client--Help Control Costs". There are three steps here. First, realize you have a conflict ($) in following this rule. Second, think about any client who knows you want long-term work. Third, ask yourself: are you a "trusted advisor" or not? Or is the client conciliere overture you float out there just noise and BS for websites, blogs and press releases?

If a client knows you want a long-term relationship, and you convey that in action, it will trust you to save it money--and you will. See Dan Hull's April 2007 post, which begins:

Ask any associate lawyer or paralegal what a "profit" is.

You will get two kinds of answers. Both answers are "correct"--but neither of them helps anyone in your firm think like the client.

cow_herd.jpg
Meeting of local bar association "Client Services" section, 2006

Full post as published by What About Clients? on December 03, 2008 (boomark / email).

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