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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Last Day to Register for Webinar: What General Counsels Want from Their Lawyers

By Larry Bodine, Esq.

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pfont color="#ff0000"strongLast day to register! Don't miss out!/strong/font/p pfont size="2"WEBINAR DATE: strongDecember 18, 2008/strong /font/p ul li10 AM to 11 AM Pacific Time/li li11 AM to Noon Mountain Time/li liNoon to 1 PM Central Time/li li1 PM to 2 PM Eastern Time/li /ul pstrongLOCATION:/strong on the web, on your computer br / strongREGISTER:/strong a href="http://www.sagelawmarketing.com/webseminar41.htm#register"strongfont color="#b42e2d"http://www.sagelawmarketing.com/webseminar41.htm/font/strong/anbsp;/p pOnly $300. emAny number can attend in the room where you connect to the site and the call mdash; at the same low price. /emTonbsp;register, click the button: a target="_blank" href="http://www.sagelawmarketing.com/webseminar41.htm#register"img height="19" alt="Register Now!" hspace="2" width="92" align="textTop" border="0" src="http://www.pbdi.org/Content/Events/register%20now.gif" //a/p p align="left"strongfont color="#000000" size="2"strongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000" size="2"strongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000" size="2"strongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000" size="2"strongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000" size="2"emstrongfont color="#000000"strongfont color="#000000" size="2"emstrongfont color="#000000"img alt="Martha Cusic Eddy" align="right" border="0" src="http://www.pbdi.org/Content/Events/martha%20Cusick%20Eddy135.gif" //font/strong/emfont color="#cc0000"What General Counsels Want from Their Lawyers: Protecting and Growing Your Client Business/font/font/strongnbsp;/font/strong/em/font/strong/em/font/strong/font/strong/em/font/strong/font/strong/em/font/strong/font/strong/em/font/strong/em/font/strong/font/strong/em/font/strong/font/strong/em/font/strong/font/strong/em/font/strong/em/font/strong/font/strong/em/font/strong/font/strong/em/font/strong/font/strong/em/font/strong/em/font/strong/font/strong/em/font/strong/font/strong/p pfont color="#000000"font size="2"The business downturn is having an undeniable impact on client relationships. Recent research reveals:/font/font/p ul lifont color="#000000"font size="2"strong40% of general counsels have fired outside counsel during the past year /strongdue to fees /font/font/li lifont color="#000000"font size="2"2/3 of GCs plan tostrong consolidate the number of lead firms /strongthey use /font/font/li lifont color="#000000"font size="2"Legal budgets are either strongstagnating or declining /strong/font/font/li lifont color="#000000"font size="2"Firms are stronglaying off attorneys /strongwho used to serve some of their top clients /font/font/li /ul pfont size="2"Guest Speaker and Client Interview Expert a target="new" href="http://www.marketingevolutionsinc.com/marketing_evolutions_about.html#"strongMartha Cusick Eddy/strong/a joins /fonta target="_self" href="http://www.pbdi.org/pages/default.asp?PageTextID=70"font size="2"Apollo Business Development/font/afont size="2" experts /fontfont color="#000000"font size="2"strongMichael G. Cummings/strongnbsp;andnbsp;strongme/strong ofnbsp;a href="http://www.pbdi.org/pages/default.asp?PageTextID=70"Apollo Business Development/aemnbsp;/emfor this LIVE Web Seminar. Ms. Cusick Eddy is a partner with Marketing Evolutions in Denver, where she regularly conducts client interviews and surveys. In this program, she presents powerful research direct from the mouths of more than 100 General Counsels on what they like and don't like about their lawyers. /font/font/p pfont color="#000000" size="3"font size="2"Business downturns can make or break your most important client relationships. A mistake can cost you a clientrsquo;s business when you can least afford it. Even more is at stake now when your clients' needs are shifting rapidly in the turmoil and uncertainty of a recession./font/font/p pfont color="#000000"font size="2"In this web seminar, you will be prepared to meet the challenges of managing client relationships in a downturn./font/font/p pstrongfont size="2"Topics Covered:/font/strong/p blockquote pfont color="#000000"font size="2"nbsp;1: How General Counsel View Their Relationships with Their Law Firmsbr / /fontfont color="#000000"font size="2"nbsp;2: How the Downturn Is Changing the Relationshipbr / /fontfont color="#000000"font size="2"nbsp;3: Why Attorneys Are Not Seen as Valued Business Advisorsbr / /fontfont color="#000000"font size="2"nbsp;4: Dealing with Fee and Billing Flash Pointsbr / /fontfont color="#000000"font size="2"nbsp;5: Why Miscommunication Is the #1 Cause Of Lost Relationshipsbr / /fontfont color="#000000"font size="2"nbsp;6: Questions To Ask Every Clientbr / /fontfont color="#000000"font size="2"nbsp;7: How To Add Value in Down Timesbr / /fontfont color="#000000"font size="2"nbsp;8: The Critical Need To Build Personal relationships Across the Clientnbsp; Organizationbr / /fontfont color="#000000"font size="2"nbsp;9: Finding New Opportunities to Add Valuebr / /fontfont color="#000000"font size="2"10: Keeping Competitors from Making In-Roads at the Client/fontbr / /font/font/font/font/font/font/font/font/font/font/p /blockquote pemfont color="#ff0000"strongemDon't Miss Out. Register today!/em/strong/font/em/p pfont size="2"Only $300. Tonbsp;register, click here/font: a target="_blank" href="http://www.sagelawmarketing.com/webseminar41.htm#register"img height="19" alt="Register Now!" hspace="2" width="92" align="textTop" border="0" src="http://www.pbdi.org/Content/Events/register%20now.gif" //a/pimg src="http://feeds.lexblog.com/~r/LarryBodineLawMarketingBlog/~4/487994607" height="1" width="1"/

Full post as published by Larry Bodine's LawMarketing Blog on December 17, 2008 (boomark / email).

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