Practice Management

Clients, and the psychology of the Madoff affair.

By Dan Hull

Trust is only earned in a deeply personal way--it cannot be garnered and granted by someone else.

--The Baby Blog

See "The Gullible and Bernie Madoff" at Neil Senturia's The Baby Blog. Senturia, a well-known Southern California entrepreneur and consultant, argues that "every gullible act occurs when an individual is presented with a social challenge". Put another way, it's a Groucho Marx thing: Madoff's most raving fans were investors he at first ignored; if he and his organization had pitched them, and asked them to join "the club", the investors might have ignored him.

Full post as published by What About Clients? on January 09, 2009 (boomark / email).