International Law

P&G's Mr Clean Carwash Franchise

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Lance Winslow has an excellent article on the Protcer and Gamble incursion into franchising.  The concept doesn't impress him, for reason that have nothing to do with the involvement of Jim Amos.

Here is the beginning of his article.

"Why on Earth is Procter and Gamble getting involved in the Car Wash Industry?

Moreover, why is perhaps the greatest consumer product company of all times getting into the franchising business.

You see, P&G is a great branding company, and some believe the best in the world.

What intrigues Corporate America about the car wash business anyway?

Well, here are some of my thoughts: There is a contingency of Harvard Business School MBA'ers who have as part of their class assignments to access the concept of a nation-wide "Car Wash Company" and once these kids get out of school, they remember this and then think it's a good idea."

Winslow points out that local municipal and city bylaws are restricting the ability of homeowners to use the Mr. Clean car wash home product.  (I have used it in Toronto, and it seemed adequate.)

He wonders about what the exact strategic plan is, as do we all.  I don't know of anyone yet who has read the Franchise Disclosure Document, but if you have tell me what you think, or shoot me a copy.

In the mean time, read Lance Winslow's article on the Mr. Clean car wash franchise.

Full post as published by Misleading Advertising Law on February 17, 2009 (boomark / email).