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Law blogs and legal publications should heed mistakes of newspapers

By Kevin OKeefe

The way advertising is presented in online newspaper sites is killing them. Per Robert Niles at USC's Online Journalism Review: News publishers like to point to television, free news online, English literacy rates and slew of other reasons to explain their readership losses. But the contempt that newspapers show for their readers by burying their editorial content beneath their remaining advertising surely is not helping keep readers around. He provides examples of the garbage we're served up. Everyday I check the website of the Pasadena Star-News. And every day, the front section of the website?s homepage is obscured by a pop-up widget urging me to take a survey about the site?s new design. Click the red ?X? in the corner to close the widget window, and the op-up appears every time you return to the page...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 02, 2008 (boomark / email).