Patent Law

What Do IP Clients Want? Rocket Science!

By Les Weinstein, Michael Young, John Leo Wagner, Eric van Ginkel, and Victoria Pynchon

Here's the good news fair IP client -- your legal problem is Rocket Science!

From Anne Reed's indispensable Deliberations this morning (If it's difficult it must be important) we learn

“Perception of high effort arising from subjective difficulty of processing the means makes it appear highly instrumental for goal achievement.”

That feels right, when you think about it.  When we’ve had to really work at something, we naturally think it was important to our success, if only because we’d hate to have to explain why we worked so hard to get it if it wasn’t important.

Yes, your clients want to win, but they also want inspired leaders.  And if you're having trouble convincing them to sit down and negotiate a settlement with the other side (with or without my own quite brilliant help/1) tempt them with the lure of challenge.  Involve them.  Bring them back into the incredibly difficult but hardly insurmountable problem that requires their best critical and innovative thinking.  

Try it just once no matter how much of a wild man winning trial lawyer you know you can be.

____________________

1/  Hard economic times are no time for modesty.

Full post as published by IP ADR Blog on February 26, 2009 (boomark / email).