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Intellectual Property Law

: Trademark Blog

Fun To See How This Skittles Twitter Thing Turn Out

By Marty Schwimmer

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OK, your advertising company, quoting the whole cluetrain conversation thing, proposes that you change your homepage to a realtime reproduction of the Twitter search results configured for your brand. In other words, if someone tweets "I love BRAND", it shows up on your home page within seconds.

What do you think? You know that the several million Twitter users are going to check it out at least. Plus the attendant press coverage.

The Skittles.com experiment so far.

Twitter's Terms of Service with regard to re-publishing posts here.

Full post as published by Trademark Blog on March 02, 2009 (boomark / email).

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