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: Real Lawyers : Have Blogs

Primary reason for lawyers to blog is not to draw traffic to law firm's website

By Kevin OKeefe

There is huge number of lawyers and, unfortunately, a good number of so called Internet marketing experts who believe the primary reason for lawyers to blog is to draw traffic to a law firm's website. That's bunk and anyone who tells who so is wrong. Go back to pre-Internet days. That's only 10 years for most lawyers. Did lawyers network with business associates, speak to industry groups, and write articles for trade publications for the primary reason of having people read the firm's brochure? Would it be okay if in-house counsel contacted you because of a word of mouth reputation you established as an authority in your niche? A reputation earned because of other thought leaders citing your blog on a regular basis. Would it be okay if a consumer contacted you because they liked the way you answered common bankruptcy questions on your blog? Real questions and answers in story format based on phone calls from prospective clients or meetings with existing clients...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 22, 2009 (boomark / email).