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Hip TTAB Finds "STRIP HOP" Merely Descriptive of Adult Entertainment Services

For our latest addition to the WYHA collection of cases, consider the mark STRIP HOP for "adult entertainment services, namely, live performances by exotic dancers, night clubs and cabarets featuring alcoholic drinks and food." Can you dig it? The Board couldn't. It affirmed a Section 2(e)(1) refusal to register, finding the mark merely descriptive of Applicant John Rotolo's intended services. In re Rotolo, Serial No. 77008616 (February 17, 2009) [not precedential].Atlanta DJ Don JuanExamining Attorney Giancarlo Castro maintained that the term "strip hop" is "commonly used to refer to a genre or type of music and dance style; and that applicant?s identified adult entertainment services encompass 'strip hop' music and dance." Applicant Rotolo limply contended that the mark is "a play on words in the classic sense of a coined or suggestive trademark...continue to full post

Full post as published by The TTABlog on March 23, 2009 (boomark / email).