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Visiting one client at a time is a moving experience

By Kevin OKeefe

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There was a United Airlines TV commercial 20 years ago where a company head gathered his account exec's together to inform them he got a phone call that morning from one of the the company's oldest customers - 'he fired us --- after 20 years, said he didn't know us anymore.' With everyone gathered around, the company head lamented he used to know all his customers, but now it's a phone call, a fax, we'll get back to you later -- probably with another fax. He said things needed to change, that's why we're going to set off on a personal visit to all of the company's customers. When an account exec complained 'that's almost 200 cities' airline tickets for the trips were passed out to everyone. The company head was off to see that old friend who fired them...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 25, 2009 (boomark / email).

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