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Toby Bloomberg of Diva Marketing Blog [LexBlog Q & A, part 2 of 2]

By Kevin OKeefe

Today we conclude our two-part LexBlog Q & A with Toby Bloomberg, the Internet marketing specialist behind Bloomberg Marketing and the Diva Marketing Blog. In part 1, which went live yesterday, Toby described the origin of the "diva" brand; today, she details the PR industry's role in the blogosphere, bloggers as journalists and more. 3. Rob La Gatta: In an interview last year with Stephan Spencer, you said bloggers “want to be part of an on-going collaboration or partnership.” This seems like it could be a great opportunity for public relations firms, yet their presence in the blogosphere still seems quite limited. Do you think the PR industry is poised to become a larger presence in the blogoshere any time soon? Toby Bloomberg: Absolutely...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 07, 2008 (boomark / email).