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Sponsored links on Google for large firms : Ineffective and possibility embarrassing

By Kevin OKeefe

A large law firm marketing professional asked me last week about the possibility of the firm's buying sponsored links on Google for one of their practice groups. They were interested in 'paid for links' on the first page of Google for relevant legal searches in a particular metro market. I advised that doing so would be ineffective in achieving the goals of the practice group and could possibly damage the firm's brand. Generally, sponsored links are purchased by lawyers addressing personal plight legal issues for consumers. Divorce, bankruptcy, DUI, personal injury, and the like. The type of lawyers who routinely advertised for clients in the yellow pages. With Google to some extent becoming the yellow pages of today, sponsored links may be worthwhile if a consumer lawyer is unable to achieve high search rankings in the organic results (not paid for)...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 02, 2009 (boomark / email).