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Precedential No. 14: TTAB Finds "THE MONTECITO DIET" Not Primarily Geographically Descriptive of Diet Publications

Observing that "the mere fact that applicant sleeps in Montecito [California] is not necessarily enough to establish a goods/place relationship," the Board reversed a Section 2(e)(2) "primary geographically descriptive" refusal to register the mark THE MONTECITO DIET [DIET disclaimed] for printed publications, online publications, and informational services in the field of health, nutrition, illness prevention, detoxification, diet, and lifestyle choices. In re Roy J. Mankovitz, Serial No. 77000589 (March 25, 2009) [precedential].The Examining Attorney submitted information from Wikipedia regarding Montecito, California, indicating that the 9.3 square-mile community adjacent Santa Barbara is the home to some 10,000 residents, including various celebrities...continue to full post

Full post as published by The TTABlog on April 08, 2009 (boomark / email).