Legal Commentary

NYTimes Winning The Online Newspaper Battle?

By Big Tent Democrat

With all the talk about the death of newspapers, this bit of data, buried in this Howie Kurtz piece on how awful Politico is, surprised me:

Politico's online readership nearly doubled during the campaign, from 2.4 million unique visitors in January 2008 to 4.6 million in October. Last month, according to Nielsen Net Ratings, it dipped to just over 3 million. By comparison, nytimes.com has bounced back almost to its October level of more than 20 million, while washingtonpost.com declined during that period from 12.4 million to 9.4 million.

(Emphasis supplied.) nytimes.com is doing October 2008 numbers? That's pretty impressive. I wonder what is behind it. The prominence of business stories? Wouldn't that drive traffic to the WSJ? Or has Murdoch's ownership really damaged the WSJ brand? I can't judge by my reading habits because I scour the Times every day, several times a day every day.

Full post as published by TalkLeft on April 13, 2009 (boomark / email).