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: 43(B)logStatin advertising and FDA preemption
By Rebecca Tushnet
This article presents: (1) meta analyses of studies of cardioprotection of women and men by statins, including Lipitor (atorvastatin), and (2) a legal analysis of advertising promoting Lipitor as preventing heart attacks. The meta analyses of primary prevention clinical trials show statistically significant benefits for men but not for women, and a statistically significant difference between men and women. The analyses do not support (1) statin use to reduce heart attacks in women based on extrapolation from men, or (2) approving or advertising statins as reducing heart attacks without qualification in a population that includes many women. The legal analysis raises the question whether Lipitor's advertisements, which omit that Lipitor's clinical trial found slight increased risk for women, is consistent with the Food, Drug, and Cosmetics Act and related Food and Drug Administration (FDA) regulations. The analysis suggests that FDA regulation should not preempt state law actions challenging advertising that is not supported by FDA-approved labeling. Our findings suggesting inadequate regulation of the world's best-selling drug also counsel against courts accepting the FDA's claimed preemption of state law causes of action relating to warnings and safety. Courts evaluating preemption claims should consider actual agency performance as well as theoretical institutional competence. Billions of health care dollars may be being wasted on statin use by women but the current regulatory regime does not create incentives to prevent such behavior.
Full post as published by 43(B)log on April 13, 2009 (boomark / email).
Kimkins
alleging false advertising of online dieting.
Ram Publishing
alleging phone book advertising contract fraud.
Comcast Corp.
alleging false advertising related to the speed of its Internet service.
Google
alleging that companies who used internet advertising to sell mobile content have overpaid for keywords.
Marketing Spam
Member Source Media pays $200,000 civil penalty for deceptive online advertising.
Activision
alleging false advertising of games for Nintendo Wii, that do not support Dolby Pro Logic II surround sound.

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