International Law

Why You Have to Pay to Discover the Franchisor's Truths

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Robin Hanson, writing at Overcoming Biases, has a provocative claim.  

Those interested in truth telling should pay others to uncover the truth in their area of claimed expertise.  I like this idea a lot.

"What if you wanted to convince others that you were actually devoted primarily to truth about some topic, and to an unusual degree? 

Perhaps the clearest signal would be to show that you are buying truth, not selling it or making it, especially if you use some sort of auction to show you buy truth from the least cost provider. 

Instead of offering purported truths for others to believe, or paying ideologues to "discover" already-agreed-on "truths," or inviting others to admire your truth-discerning skills in practice, offer prizes payable to whomever actually uncovers truths on your topic."

So in the spirit of Hanson's proposal, I will offer anyone who tells me by email or comment how the tied selling became legal in both Canada and the US for franchising systems an signed copy of Robert Purvin's book entitled "Franchise Fraud".

Full post as published by Misleading Advertising Law on April 13, 2009 (boomark / email).