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Legal Marketing & PR

: Law Links | Health Links

The Lateral Partner Advantage

By Amy Campbell

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The Lateral Partner Power Play, by John Hellerman and Gary Klein, is the latest feature article on Legal Marketing Reader. Are law firms spending too much time and money branding the firm? According to the article's authors, Hellerman and Klein, in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent ? similar to the investment services model ? is the path to long-term success. Read the full article...

Legal Marketing Reader is a unique web site that gathers headline links from the top law firm marketing blogs and publication feeds, and also publishes its own exclusive content in the form of monthly articles. Click through to see a list of its law firm marketing articles.

Full post as published by Law Links | Health Links on February 08, 2008 (boomark / email).

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