Legal Marketing & PR

Short, Front-Loaded, Scented Headlines Are Good

By Peter

Jakob Neilsen states:

• short (because people don’t read much online);
• rich in information scent, clearly summarizing the target article;
• front-loaded with the most important keywords (because users often scan only the beginning of list items);
• understandable out of context (because headlines often appear without articles, as in search engine results); and
• predictable, so users know whether they’ll like the full article before they click (because people don’t return to sites that promise more than they deliver).

You should also apply this to your Title Tags and subheads on your page.

Check out the full article here.

Full post as published by PaperStreet Web Design: SpeakOut on April 27, 2009 (boomark / email).