Legal Research

Women buy computers too - really?

By scott

I could not resist a short blog post about Dell’s new netbook. It looks like a nice little machine. Dell obviously agree, and have also decided that what they need to do is target women. So much so they have set up a ‘Della‘ part of their website to tell women why they should get a Dell mini: It’ll fit in your handbag; you can find and save recipes and watch cooking videos; track your calories; download meditation podcasts, watch yoga videos…

Think they missed, we’ll patronise the fuck out of you. Why not just go the whole hog and say we’ve pre-installed a link to eBay and already saved searches on handbags and shoes for you, so you don’t need to.

Full post as published by Information Overload on May 13, 2009 (boomark / email).