Legal Marketing & PR

Get PR for Law Firm Marketing on a Shoestring

By Larry Bodine, Esq.

Lawyers know the value of getting your name in the news, but in these hard times, few can come up with the $5,000 or $10,000 retainer that big PR agencies want.

How would you like to get access to queries from journalists as they are working on articles, plus exposure to the world's most influential news outlets -- for $34.95 a month?

Thanks to the ever-resourceful Paramjit Mahli of Legal PR Network For Attorneys in New York, now you can, with the "Amethyst" level of service.

It's PR on a shoestring. A gem lover, she also offers the "Ruby" level that adds coaching from a media expert.  The "Diamond" level includes all of the above, plus inclusion in a database like ProfNet, where journalists can look up lawyers to quote.

'We're very pleased' – we're getting 5 inquiries a week from journalists," said Paramjit, who is a veteran of the CNN news network.  She's made her network of journalists available to lawyers, "because there's a need in the legal space to do public relations on a shoestring.  Lawyers get new-business leads from using public relations."

Sample stories where reporters were seeking lawyers to quote include:

• Where are the Somali going be prosecuted? The Legal Talk Network wanted a lawyer to go on the air to discuss the point. 
• The New York Post wanted a lawyer who was a hunter to comment on a story about a woman who was sitting in church in The Bronx, and was hit by an arrow.
• Inside Counsel called seeking comment on European legislation and environmental laws that affect US businesses there.
• Working Mother magazine sought a lawyer to ask if women were taking advantage of cost cutting measures that law firms are making to suit their work/life schedules.

The Legal PR Network for Attorneys "has really taken off," said Paramjit, who can be reached at 212.661.9137. "We want to help lawyers get through the recession."

Full post as published by Larry Bodine's LawMarketing Blog on May 15, 2009 (boomark / email).