Home -> Law Blog Directory -> Arbitration & Mediation Blogs -> Settle It Now Negotiation Blog
(866) 635-2689 for Personal Injury or (866) 635-9402 for Criminal Defense
Find a Local Lawyer
Divorce (866) 635-6190
Personal Injury (866) 635-2689
Criminal Defense (866) 635-9402
Arbitration & Mediation
: Settle It Now Negotiation BlogAnd Now a Word from Our Sponsor: Marketing You, Inc.
By Victoria Pynchon
O.K. Big confession. In 25 years of legal practice, I never developed a book a business. Not one page. Not even a post-it note. Which puts me in mind of a Hugh (Gaping Void) McLeod drawing.

Other than to urge you to run right out and buy Dr. Tammy Lenski's new book Making Mediation Your Day Job I parrot once again Mr. McLeod's platinum advice for making your own rain (which, shhhhhhhhhhh, the rain maker's big secret -- it's often way more fun than practicing law!)
Review of Making Mediation Your Day Job next.
So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years:
1. Ignore everybody.2. The idea doesn't have to be big. It just has to be yours.
3. Put the hours in.
4. If your biz plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail.
5. You are responsible for your own experience.
6. Everyone is born creative; everyone is given a box of crayons in kindergarten.
7. Keep your day job.
8. Companies that squelch creativity can no longer compete with companies that champion creativity.
9. Everybody has their own private Mount Everest they were put on this earth to climb.
10. The more talented somebody is, the less they need the props.
11. Don't try to stand out from the crowd; avoid crowds altogether.
12. If you accept the pain, it cannot hurt you.
13. Never compare your inside with somebody else's outside.
14. Dying young is overrated.
15. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.
16. The world is changing.
17. Merit can be bought. Passion can't.
18. Avoid the Watercooler Gang.
19. Sing in your own voice.
20. The choice of media is irrelevant.
21. Selling out is harder than it looks.
22. Nobody cares. Do it for yourself.
23. Worrying about "Commercial vs. Artistic" is a complete waste of time.
24. Don't worry about finding inspiration. It comes eventually.
25. You have to find your own schtick.
26. Write from the heart.
27. The best way to get approval is not to need it.
28. Power is never given. Power is taken.
29. Whatever choice you make, The Devil gets his due eventually.
30. The hardest part of being creative is getting used to it.
31. Remain frugal.
32. Allow your work to age with you.
33. Being Poor Sucks.
34. Beware of turning hobbies into jobs.
35. Savor obscurity while it lasts.
36. Start blogging. [see Why Every Client Should Want an Attorney Who Blogs here and the advice to "keep it quiet!" here)
The entire "must read" blog post can be found by clicking here (pdf) or here.
Full post as published by Settle It Now Negotiation Blog on February 12, 2008 (boomark / email).
Vytorin Marketing
alleged false claims in marketing campaign.
Forest Laboratories Potentially Illegal Marketing
Forest Laboratories Potentially Illegal Marketing
Coke
Sued Over Marketing of "VitaminWater"
NOS Communications
settles class action lawsuit regarding deceptive marketing practices
Tyson Foods
accused of deceptively marketing its chicken as "raised without antibiotics"
Marketing Spam
Member Source Media pays $200,000 civil penalty for deceptive online advertising.

Word of Mouth Marketing - Dangers & Rules to Consider
And now a word from our sponsor: Upcoming presentations
SLA 2008 - Word-of-Mouth Marketing (Tuesday, June 17)
The first public Train the Trainer workshop in legal business development
Marketing Begins with Your Product - PART ONE: Identify a Problem
Keep Marketing in Down Markets








