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AK OKs use of "SuperLawyers" in lawyer advertising with explanation

By John Wesley Hall, Jr.

Alaska holds the use of "SuperLawyers" in lawyer advertising is not unethical, following the majority. Alaska Op. 2009-2: A minority of jurisdictions has determined that references to rankings in a publication such as Super Lawyers are unethical. For example, the New Jersey Supreme Court’s Committee on Attorney Advertising ruled that advertising an attorney’s inclusion in Super Lawyers is a violation of Rule 7.1 because it is likely to create unjustifiable expectations and compares the “Super Lawyers” to non-“Super Lawyers.” This New Jersey Opinion has been stayed pending a challenge in the New Jersey Supreme Court. The New York Appellate Division proposed an amendment to their disciplinary rules that prohibited “any nickname, moniker, motto, or trade name that implies an ability to obtain results...continue to full post

Full post as published by Law Of Criminal Defense on June 13, 2009 (boomark / email).