Personal Injury Law

Food is the new fur for the celebrity with a conscience

By Dr. Doug Powell

Jay Rayner writes in the U.K. Observer today that, really bad food, is hot.

Greta Scacchi, who is pictured clutching a cod to her naked body (right, exactly as shown), will doubtless come to be seen as the seminal image for a particular moment, when the gruelling, knotty business of campaigning around food issues finally became sexy.

Where celebrities are concerned, it seems, food is the new fur. … Tomorrow, Paul McCartney and his daughters Stella and Mary are launching a campaign to convince the public to go meat-free for one day a week. Another movie, Food Inc, which looks at the excesses and foul side-effects of industrial food production has just been released in the US and will shortly arrive here. Plus there is a major investigation by environmental campaigner Tracy Worcester into the dark underbelly of the global pig-rearing business which is about to be screened on digital channel More4.

What marks out these campaigns is their sophistication. It began a couple of weeks ago with the news that Nobu, the global high-end chain of Japanese restaurants favoured by the glitterati, was still serving bluefin tuna despite it being an endangered species.
 

Full post as published by BarfBlog on June 14, 2009 (boomark / email).