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Rodale Seeks to Protect 'Trade Secrets' in Florida Investigation

In an ongoing investigation into the sales and marketing practices of publisher Rodale, the Florida attorney general's office decided to make public the information it gathered. Rodale, publisher of Men's Health and other magazines, recently filed a petition with a Florida circuit court to keep the information private. The petition seeks to prohibit the attorney general's office from "releasing Rodale's protected trade secret documents and proprietary confidential business information," including customers' names, which the publisher was subpoenaed to produce. Since February 2008, the state AG has been investigating "several negative marketing methods allegedly employed by Rodale, including automatic shipments and automatic subscription renewals, and whether the marketing materials for these methods adequately disclose terms and conditions." To continue reading this article by MediaPost, please click here.

Full post as published by The Trade Secrets Vault on June 16, 2009 (boomark / email).